Cheryl’s THANK YOU 2018 COLLECTION

Visual Identity, Patterns, Typography, Graphics, Packaging Design

The Cheryl’s “Thank You” line is intended for any occasion to thank any person for any deed. The line is always gender and occasion neutral, primarily intended for an adult recipient, and often given as a business gift. I was asked to make colors and graphics for this line current, contemporary and up-lifting.

In order to keep the line gender and occasion neutral, I created nature-inspired foliage and hints of florals paired with simple, tonal patterns. The palette was white and green dominant with pops of orange, blush and marigold. The lettering was simple, clean and contemporary. I designed these gifts for our customers to send to anyone in their lives as a sweet, special thank you.