Cheryl’s HOLIDAY Store signage

Printed Interior Store Signage

As part of our brand redesign, I collaborated with our in-store merchandising lead to establish a store signage system that we could apply to each new season’s collections. A consistent branded signage system was not something that Cheryl’s had before this. Every major collection received a large photo-dominant introductory sign encouraging customers to check out the new line. Our products did not have barcodes, so each collection also received a sign indicating the price of each gift in the collection. I also created a price-point library of small signs featuring promotional pricing in the store. The look of the store signs are an extension of the seasonal packaging which I also designed.

We then visited each store seasonally, to help them implement new floor-sets, and create consistent visual stories for each new collection. A Holiday collection is shown below. For this collection we included a standard photo sign, collection sign, promotional price-point signs, a large window sign. Artwork for the signs was pulled from the holiday product collection that I designed that season as well. Using artwork from the collection helped us achieve a cohesive, festive look throughout our stores.