Cheryl’s Seasonal Home Collection for QVC

Concept Development, Art Direction, Packaging Design

Cheryl’s Cookies has a close relationship with QVC and regularly creates exclusive products to sell on their platforms. We wanted to do something really special and unique beginning with an Easter/spring box. I collaborated with the lead merchant and creative director to develop the concept of a classical home in the country that we see changing each season. I provided art direction to the Illustrator, Richard Cowdrey. The art direction included illustration style, elements that we wanted included in each scene and feedback from the team. After two rounds of sketches per illustration, he delivered the final illustrations and I created the final package designs. This collection was extremely successful. One of the boxes even sold 40k units in a single day. We continued to work with Richard on a number of other successful collaborations for QVC as well.