Brownie Bar LV Visual Identity

Visual Identity, Logo Design, Print Collateral, Food Truck Design, Website Design

Brownie Bar LV came to me when they were just starting out, hoping for a visual identity for their new business. They wanted a brand identity that felt elevated, modern and celebratory like their products. Once I had a good understanding of the brand mission and values, I started with the mood board. I was inspired by the unique rectangular shape of their brownies and the modern feel of the brand. I carried that feeling and shape inspiration into the logo and icon design, color palette, signature pattern and typography. After that I extended the visual identity onto print collateral, the food truck design and website design.